Greystripe Releases
October 2008 Consumer Insights Report
With the addition
of the iPhone to the market, the user demographic
for mobile games is changing and the advertising
industry therefore needs to keep up with an
ever-growing user base of savvy mobile game
players. According to Greystripe’s results,
iPhone game players prove to be part of a coveted
demographic in the advertising world. Greystripe’s
iPhone games are the most popular among the
sought-after 18 to 34-year old age group, with
48% of users falling into that category. Additionally,
this coveted demographic is well-educated and
affluent, with 80% having attended college
and 46% making more than $78K a year. Most
importantly, these users are accessing the
mobile Web and playing games significantly
more frequently than has previously been seen.
Seventy-five percent of iPhone game players
access the mobile Web at least once a day,
while 66% use it more than once a day.
Greystripe’s data discloses even more in-depth, valuable
information about its game players. For instance, 87%
of game players on both feature phones and iPhones
are involved in the purchasing decisions in their families,
with 73% of these respondents using the mobile Web
at least once per day. With over 100 million games
downloaded and a worldwide 9.1 percent click-through
rate, Greystripe’s game players prove markedly engaged.
"Data such as Greystripe's quarterly Consumer Insights Reports provides
a much-needed look into the advertising opportunity within the mobile games and
application vertical," said David Chamberlain, Principal Analyst at In-Stat. "Metrics
are the key to success in advertising and mobile
is an area needing this sort of in-depth measurement."
Figures detailing the user behavior trends and demographics within mobile games
advertising are the key to the success of the mobile advertising industry. Any
insight into the habits of mobile game-playing consumers provides information
necessary for more effective advertising and to improve the user experience.
